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Marketing

E15 – Beauty Try-on feature Comes To Youtube Ads

Team Podcastwale October 16, 2019 55


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You heard it right, Youtube released an update where you can now run this VR ads on YouTube Masthead and TrueView video discovery ads.

According to Youtube

“Using this new AR feature, beauty brands will be able to offer realistic, virtual product samples that work on a full range of skin tones, to YouTube’s 2 billion monthly active users, delivered via the YouTube Masthead or TrueView Video Discovery video ads across IOS and Android, and measure their engagement.

The Masthead and Trueview Discovery Video ads represent a unique opportunity for advertisers to showcase their brands in the YouTube home feed across devices.

Through YouTube’s AR Beauty experience, consumers can browse, virtually try on, and shop for makeup directly.

Once viewers tap the mobile Masthead or Trueview Video Discovery ad and enter the watch page, they can use front-facing smartphone cameras to see how new shades of lipstick look with their skin tone and facial features, and even purchase the products from the video.

Brands like NARS, a leading cosmetics company, are using AR Beauty Try-On to deliver a more engaging experience that lets users try on different shades of lipstick in real-time.

As one of the first brands to run TrueView Discovery video and Masthead ads with the Beauty Try-on feature, NARS has reached over 20 million people to-date in the US, UK, Canada and Australia who, on average, have tried on more than 2/3 of the 24 lipstick shades featured. That’s over half a million shades in total tried on to-date.”

Gif showing AR Beauty Try-On
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